About J.R. Eppler
J.R. is a proud resident of District 10 who has served his community as a volunteer and attorney. Since 2010, he has lived in Potrero Hill with his wife, a public librarian, and his son, a San Francisco public school student.
For over a decade, J.R. has worked hand-in-hand with residents across every neighborhood in D10—Visitacion Valley, Bayview, Hunters Point, Dogpatch, Little Hollywood, Silver Terrace, and more—to solve problems, build coalitions and improve our quality of life. As an attorney, he works with numerous small- and medium-sized businesses and nonprofits, several within the district, helping them navigate complex legal issues so they can grow and thrive. In 2021, he was selected by then-Board of Supervisors President Shamann Walton to serve on the Building Inspection Commission, where he pushed for substantive reforms and greater transparency at the Department of Building Inspection, which had been plagued by dysfunction and outright corruption for years. In 2022, Walton tapped J.R. for the Board of Appeals.
J.R. has been deeply involved in community organizations for over a decade. He currently is the President of the Potrero Boosters Neighborhood Association and on the boards of the San Francisco Counsel of District Merchants Associations, Potrero Hill Democratic Club,and the Potrero-Dogpatch Merchants Association. He served as Secretary of the Friends of the Dogpatch Community Hub from 2017 to 2025 and is a member of the Potrero Gateway Park Steering Committee.
It has been reported that J.R. “loves a good working group.” He has worked for years with neighbors on large scale development and transportation improvements that made a difference for D10 businesses and families. J.R. has coached youth soccer and baseball, and also loves cooking, college football, and boxing.
Delivering Results for District 10
As a volunteer and community advocate, J.R. isn’t afraid to roll up his sleeves and get to work for District 10.
Additional Housing
J.R. successfully led the effort to increase the amount of housing at the Pier 70 redevelopment project. Thirty percent (30%) of that housing will be at affordable rates.
Bayview-Hunters Point Express
J.R. advocated for residents’ needs on the Bayview-Hunters Point Express Working Group, which reestablished the 15 Muni Route and provided an express connection between Hunters Point, key cross-town Muni routes, and Downtown.
17th Street Bike Lane and Safer Illinois Initiative
When the community was divided on installation of a protected bike lane on 17th Street, J.R. convened meetings and listening sessions to address major concerns and allow the project to move forward. J.R.’s work for safer streets continues through his efforts on the Safer Illinois Initiative.
Jackson Park
J.R. worked to secure Friends of Jackson Park’s non-profit status and guided it through negotiations with the City and contractors to design and develop a fully approved, shovel-ready park renovation project.
22nd Street Trail Stair
J.R. is working with community members to finalize plans to create a new box-step trail that would connect the Potrero Hill Recreation Center to the Potrero Annex housing complex, Dogpatch and Caltrain. This new trail would be a major improvement over the existing rock and dirt path that is too steep for many residents to safely navigate.
Securing Funding for Community Benefits
As a part of the Power Station entitlement process, J.R. negotiated and drafted key provisions of the Development Agreement to ensure that fees from the project would fund neighborhood priorities related to safe streets, transit and open space.
Livable Communities
J.R. has negotiated with developers to deliver neighborhood enhancing amenities, ranging from retail spaces, midblock passages, new open spaces, street improvements and funding for community led projects.
Securing New Transit for D10
When the 22 Fillmore was routed off of Potrero Hill, J.R. led the effort to lobby the SFMTA for a new bus line that would not simply replace the 22, but would better connect key community destinations. The result was the 55 Dogpatch.
Family Housing
J.R. has successfully advocated for family-friendly housing construction, pushing developers to exceed the required amount of multi-bedroom units. When the Planning Code was modified to imperil family-friendly development, J.R. worked with the Board of Supervisors to develop legislation instituting additional safeguards and further incentivizing more bedrooms in development.
Establishing the Dogpatch Hub
As a member of the Friends of Dogpatch Community Hub, J.R. worked to secure funding and a location for the Hub. He then worked to hire an Executive Director, oversaw the build out of the space for community events and tracked day-to-day operations.
Investment from UCSF
When UCSF expanded its footprint into Dogpatch, J.R. passionately made the case for a comprehensive set of investments to cushion the university’s impact on the community. As a member of the Dogpatch Community Taskforce, J.R. helped secure $10.55 million that supported the needs of the growing neighborhood.
Supporting Neighborhood Merchants
As an officer of the Potrero-Dogpatch Merchants Association, J.R. has worked with merchants in navigating parklet, streetscape and public safety issues. In his professional capacity, J.R. has worked to set up neighborhood merchant groups throughout the City. As a board member of the San Francisco Counsel of District Merchants Associations, J.R. is advocating for merchant protections in the face of broad-based upzoning throughout the City.
Cleaning up Freeway Areas with the Potrero Gateway Project
J.R. has served on the Potrero Gateway Steering Committee since its earliest days, where he worked with neighbors and City agencies to remediate the 17th Street/101 overpass and create a welcoming portal into Potrero Hill.
Community Education
As a longtime board member of the Potrero Hill Democratic Club and as President of the Potrero Boosters, J.R. has kept neighbors up to date on developments in the District and the politics of the City. He has moderated discussions with department heads and debates with candidates for supervisor, district attorney, and assembly, in addition to leading countless other discussions of community interest.
Esprit Park
J.R. worked to bridge the gap between the Recreation and Parks Department and the community on the design of the Esprit Park renovation project. The resulting renovation has rejuvenated the park and meets a greater diversity of community needs.




